About Netdesignr
It's our mission to build websites that actually grow businesses
Founded in 2016, Netdesignr is a conversion-focused web agency. We find the structural problems in your website and fix them with research, data, and design that works.
Year founded
Projects delivered
Global offices
Years experience
Leadership
Meet the founders
Two partners who believe every business deserves a website that generates real results, not just looks the part.
Mihai Diaconita
CEO & Founder
Mihai founded Netdesignr in 2016 with a simple thesis: a website should generate revenue, not just exist. With 17+ years of experience in web development and conversion optimisation, he leads the company’s strategic vision and client partnerships.
Madalina Diaconita
Managing Director & Co-Founder
Madalina joined as co-founder and manages the day-to-day operations, ensuring every project delivers on its promise. Her focus on process and quality has shaped the company’s reputation for reliable, data-driven results.
Our journey
The beginning
Mihai started freelancing in 2008 as a graphic designer from his mum's apartment in Romania, trading under the name Netdesignr. No agency. No team. A self-taught designer building websites for clients from a bedroom.
Moving to the UK
Mihai relocated to London in 2010, followed by Madalina a year later. Working in a bigger market meant exposure to more businesses, more problems, and clearer patterns in what was going wrong online.
Officially founded
After auditing hundreds of SME websites, a pattern became clear. Most businesses had the same structural problems killing conversions. Mihai and Madalina officially founded Netdesignr Ltd and built the diagnostic methodology around fixing these gaps systematically.
Dubai expansion
Client demand in the UAE led to opening our second office in Dubai. The same conversion problems that affect UK businesses affect those in the Gulf — the methodology translates across markets.
Conversion focus & AI-powered diagnostics
We launched our AI diagnostic tool — a system that scans websites for conversion gaps in under two minutes. Nine specialised AI agents analyse everything from headline effectiveness to mobile experience, backed by 254 expert rules.
What we believe
Four principles
Research before design
Every decision is backed by data. We study your audience, your competitors, and your market before touching a pixel.
Foundations over aesthetics
A beautiful website that does not convert is a liability. We build the structure that turns visitors into customers, then make it look exceptional.
Long-term partnerships
Some clients have been with us for 15+ years. We do not disappear after launch — we optimise, maintain, and grow alongside your business.
Radical transparency
No jargon, no vanity metrics. We show you exactly what is working, what is not, and what it will cost to fix.
Where we work
London
United Kingdom
Headquarters
Suite 1, Chessington Business Centre Cox Lane, KT9 1SD, Chessington
Dubai
United Arab Emirates
Regional office
Dubai South, DLC-BC-A3, 3rd floor OSD33-007
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